Meet ALX Africa – the architects of Africa's digital future. With an audacious mission to develop 3 million youth leaders by 2035, they're tackling the continent's unemployment crisis head-on by providing world-class tech education that's both accessible and transformative. Backed by the Mastercard Foundation, ALX combines intensive tech training with professional development, creating a new generation of digital leaders. From software engineering to data science, they're not just teaching skills – they're building Africa's tech revolution, one learner at a time.
When ALX approached wonderwork, they weren't just looking for an agency – they were searching for a partner who shared their vision of transforming African talent. With ambitious goals of generating 5 million leads in 12 months while maintaining strict cost-per-lead targets, they needed a team that understood both the metrics and the mission.
Because one size doesn't fit 30 countries.
Testing everything. Then testing it again.
Making education marketing anything but boring.
Because in lead gen, the devil's in the data.
"wonderwork didn't just help us hit our numbers – they became true partners in our mission to transform African talent. Their data-driven approach, combined with deep cultural understanding across 30 countries, helped us reach and inspire hundreds of thousands of potential learners. What sets them apart is their ability to balance aggressive growth targets with ethical marketing practices, ensuring every lead represented a genuine opportunity for both ALX and our learners. The results exceeded our expectations, but more importantly, they helped us move closer to our goal of developing Africa's next generation of tech leaders."
