Informative
November 26, 2024
Why do we love Ryan Reynolds? It’s his personality. His charisma. Wit. Humor. Sincerity. Love for his wife and kids. It’s just how we identify him from the crowd. Now imagine the same for a brand. From the tagline to the color of the logo, from the packaging to the jingle. From the mascot to the PR blunder. Everything that a brand does and that happens to a brand, builds a perception - an identity - of that brand. That’s called brand identity.
Ryan has loyal fans and followers, all thanks to his ‘brand identity’. Likewise, brands also develop a fanbase through their well-defined identity. Well-defined is the key. Remember it. It helps in differentiating a brand from its competition. Attract customers. Make sales. Build a fanbase.
Let’s learn how you can create a well-defined identity for yours.
Positioning means how you introduce a brand using its unique selling proposition. It involves identifying what your brand is really, really good at. And how is that different from its competition? Once this is locked, find out how your audience will understand it. Do they have a specific term? Is there a problem where you can be of help? Are they accustomed to jargon? Or jingle?
Here are a few things to keep in mind:
Humans love stories. And when a brand tells a good, captivating story, we love it even more. We remember that brand by the story. By the emotions that were evoked. By the feeling of being in that story. By the bond we felt listening to or watching the story. This art is called brand storytelling. It involves crafting a narrative that communicates your brand's values, mission, and purpose.
Here are a few tips to keep in mind when crafting your brand’s story:
We are visual creatures. We like to see or watch images. Colors. Curve fonts. Patterns. Symmetry. This is where visual identity plays a crucial role in brand recognition and recall. It includes elements such as logos, colors, typography, and design. It gives a face to your brand. Dresses it in shades only your brand wears.
Here are a few tips to keep in mind when designing your brand’s visual identity:
How your brand speaks is what brand voice is. Is it arrogant? Humble? Knowledgeable? Authoritative? Friendly? Relatable? It helps your target audience to speak to you more personally. It helps create a consistent and recognizable brand personality.
Here are a few tips to keep in mind when designing your brand’s voice:
Who would you trust more: someone whose personality remains constant or someone whose personality keeps changing? You know the answer. A strong brand identity has a significant impact on customer loyalty and perception. When customers have a positive perception of your brand, they are more likely to become loyal advocates.
Here's how branding can influence customer loyalty and perception:
To sum it up, building a strong brand identity is a lot like dressing up for that first date. You focus on how you’re going to introduce yourself. What you’re going to wear. The specific topics you’ll talk about. The tone, voice, speed, flair. Feels like high school prom? Building a brand is like high school prom. And if it’s done right, ‘my prom turned into my sweetheart.’ Forever and ever!
Hit us up to learn how to make your strategy profitable too.